In this episode, we've got Auseh Britt. Auseh is a seasoned B2B marketer with 20 years of marketing experience across a wide range of industries and companies spanning global hospitality to startups and currently serves as the VP of Growth Marketing at Terminus. Join us for a great conversation about what account-based marketing is and what it means when it’s done well.
What You’ll Learn
- The keys to being a successful growth marketer
- How a well-defined ICP makes account-based marketing easier
- How MQLs are being replaced by qualified pipelines
- Why sales and marketing alignment leads to better pipeline generation
Show Agenda and Timestamps
- About Auseh Britt [4:15]
- Keys to being a successful growth marketer [11:35]
- Defining account-based marketing [13:25]
- Comparing ABM and legacy B2B marketing campaigns [17:23]
- Marketing and sales alignment [22:28]
- Paying it forward [26:01]
- Sam’s Corner [30:42]
The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.
Visit gtmnow.com for more episodes and other interesting content.
