Retain: The Customer Retention Podcast cover image

Why You NEED to Pay Attention to Retention with Joey Coleman, Chief Experience Composer at Design Symphony

Retain: The Customer Retention Podcast

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How to Create a Customer-Centric Culture

Most businesses have a marketing plan. Most business have a marketing department or at least somebody who oversees marketing and the function of marketing and sales. Very few businesses have a written out retention plan. The first thing I would do as an organization is say, we need a retention plan... We need someone who wakes up every morning thinking about retention. And then when it comes to what can you do to start to roll it out? Well, there's a couple of different approaches.

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