Web Copy for SaaS with Ekaterina Howard
Better Done Than Perfect
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What Is a Messageing Guide?
A messageing guide can be a power point presentation, an air table or any other document. It is more helpful when you work on the copy rather than trying to understand what it is that we're doing. Typically i would include the following start, like their origin story and information about their icy peas. And then the next stage is practical recommendations, like what does it mean specifically for web copy, for content opportunities and for the offer octuisation.
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