The Importance of E-Commerce in India

E-commerce is a large opportunity, Harald. We would be close to $70 billion, you know, e-commerce opportunity. And hence e-commerce is one of the emerging channels to distribute products. Case in point is beauty and personal care. Beauty channel in India is not developed at all. So it's easy to distribute this product. It actually aggregates the demand. Even if there are 10 very premium consumers sitting in a small town, you could aggregate the amount of 10 towns nearby and then serve those 100 consumers. For 10 consumers, it's very difficult to open a shop there. But e-commerce can serve that aggregate demand and tap those consumers and serve their needs