The Nostalgia Bone (2021)
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Is There a Way to Make Your Nostalgia Profitable for the Masses?
In 1975, there was a professor of marketing named Donald W. Hinden and he wrote this op-ed in marketing news. He argued that the product life cycle should be updated to account for this new trend where product sales actually increase after they decline. Maybe instead of always trying to find something new to sell, we can sell something that people haven't seen in a while and they're going to like it because they'll feel nostalgia for it once we reintroduce it into the marketplace.
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