How Do You Know What Your Brand's Name Is?

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It's very rare that it's the first time you're interacting with a brand in paid marketing that you're clicking and completing a purchase. You don't know what got them thinking about the problem that they need to solve or your product or your brand. All you know is what got them to the door of your website or in your store. And so I think looking at like what balance of your organic to paid, right? Because organic can be just like fuel. It can keep things running so that your paid is successful.

Why has one of the best marketers out there chosen organic growth, over paid social, for her own business?

Find out what KT McBratney knows in this episode from the archives.

KT is the Co-Founder and COO at OwnTrail, a platform offering the tools and community you need to fuel and bring together your definition of personal and professional success.

Daniel and marketer-turned-entrepreneur KT, get into conversation on why organic channels give you the ability to talk to your audience, not at them, why organic channels make all channels run better, and how best to approach organic marketing.

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Follow KT:

LinkedIn: linkedin.com/in/ktmcbratney

Twitter: twitter.com/k_to_the_t

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LinkedIn: linkedin.com/in/daniel-murray-marketing

Timestamps:

00:00 Intro

02:08 The Spider Web of Organic Growth

16:27 How Marketing Has Been Democratized

19:42 The Need to Talk With People, Not At Them

20:10 Why It’s Time to Break Out of Our Boxes