Exploring the Complexity of Misspelled Brand Names

Learn how misspelled brands impact consumer perception. Finding the right domain at the right price can be challenging for businesses. As a result, they often resort to choosing misspelled brands. New research reveals how brand-name misspellings impact consumer perception and identifies the types of misspellings that have the most detrimental effect. It also explains how […]

Post link: The challenges of misspelled brand names – DNW Podcast #550

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