How Leaders Lead with David Novak cover image

3 More Questions (Neil Blumenthal and Dave Gilboa) with David Novak and Koula Callahan

How Leaders Lead with David Novak

CHAPTER

Strategic Pricing and Value Proposition in Business

Exploring the decision process behind Warby Parker's price increase and its correlation with value proposition, competitive positioning, and customer perceived value, with insights from Target and Taco Bell.

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