#105 Teffola: Granola Guy Approved
The Pitch
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How to Win in Stores
I've done a few food investments, and actually, direct to consumer is good for getting started and getting data. But from a scale perspective, you have to be able to win in stores. So why we're moving into the snack category is because there's much higher velocity on snacks. And so that way we open up so many more points of distribution. There's just so much more potential there with a snack bite that is just portable and more on the go than a granola.
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