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2min chapter
How Amazon built distinctive assets, compound creativity and a winning culture - Ed Smith
Uncensored CMO
Celebrating Adventurous Grannies in Advertising
This chapter explores an innovative Christmas advertising campaign that features lively and relatable older women, challenging traditional stereotypes in marketing. The discussion emphasizes the significance of diversity in advertising and how it enhances audience engagement based on recent research findings.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode