Record YouTube Videos People Love: A YouTube Quickie with Evan Carmichael - I Love Marketing Episode #451
I Love Marketing
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Introduction
For a group like this, you guys don't want to be influencers, right? Like that's not your goal. It's like, how do I get X number subscribers? Your business model is not being an influencer, right? You've got a business to run. For the short attention span, it's true for the beginning of a video. That really matters because they don't know who you are. So you have to lead a video with something just like a landing page would have a headline and sub headline,. Something to capture my attention. And people will watch videos. The highest growth is actually in the one to three hour categories.
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