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Dialogue. A New Mental Model: The Piton Network

The Synopsis

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Sub-optimization and Optimizing for the Right Outcomes

This chapter explores the concept of sub-optimization, using metaphors to explain how it leads to sub-optimal outcomes. It discusses the challenges of optimizing grocery stores for individual customers and the importance of starting from scratch or fully optimizing for a specific goal. The chapter also discusses Amazon's strategy of focusing on customers and how it affected Square, ultimately leading to Square beating Amazon.

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