SPI 182: Frameworks for Writing Copy That Converts with Ray Edwards
The Smart Passive Income Online Business and Blogging Podcast
00:00
Do You Believe in Your Product?
Jean: I was in the middle of creating a product that I didn't believe in. She says it's important to know your customers and their needs before you start writing copy for them. Jean said she learned this from reading about Eugene Schwartz, who used to sell books back in the 60s at 10 times retail value.
Play episode from 31:17
Transcript
