Special: Stopping the confusion of Jobs to be Done (JTBD)
Global Product Management Talk
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The Fourth Course Is Aimed at Practitioners
"We're trying to turn innovation into a rule space discipline," he says. "It's taken years to develop this but it ook's more like an emergieny sessions, where we work with a small group of customers for several hours." Interviews become much more effective when you know as the interviewer what input you're trying to collect,. they're even more effective when the interviw e knows what you are trying to collect.
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