How to Refactor Your Marketing Mix

Dan: To me, it all comes down to that segmentation. Let's say you're trying to drive ten thousand people to your event. I'm understanding how virtual events are becoming more like real events. We now have digital events that are not as much of a direct attribution pipe wine, but they're a heavy influence now. And we've seen our digit old channels pick up considerably. So we know that our audiences are going to different channels to get the information hat they were looking for in the first place. It's still a competitive landscape. We're just playing on a different board."