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17min chapter
Is Self-Care a False Gospel?
Truth Over Tribe: Christian Takes on Culture, News & Politics
Wellness Industry and Self-Care Marketing
Exploring the use of pseudoscientific claims and marketing tactics in the wellness industry, particularly focusing on a website run by a celebrity. The chapter discusses the commercialization of self-care, highlighting concerns about its expensive nature and potential lack of genuine spiritual growth. It also touches upon the evolution of self-care from its origins in black studies to a trend associated with affluent white women, and the rise of an Intuitional model of self-care in recent years.
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