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Do You Have a Video Editor?
Many functions don't necessarily have the skills within their teams to be able to be consistent at putting out content like that. You know, very rarely that they have an editor, a video editor, or someone internally. It is really being mindful and how authentic that content is. Because if we don't, we don't crate a full video production to call of friends and family on face time. We want tospeak to people. No, this is part of our strategy going forward - 20 22 and beyond.