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How Philip Ideson built The Art of Procurement, a B2B outlet that covers a $6 billion industry

The Business of Content with Simon Owens

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The Importance of Staying on Track

I would say it was five years of just showing up every week, getting more depressed about how much money was left in the bank account. You know, there's a lot of lows that it would have been certainly far easier to give up. But from a brand perspective and a reputation perspective, I knew we were really building something. And so I didn't really want to let that go.

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