Larry Kim: Scaling Sales with a Product-First Mindset
Make It Happen Mondays - B2B Sales Talk with John Barrows
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Building Trust for Growth
This chapter explores the balance between customer trust and sales growth, emphasizing a customer-centric approach to understanding needs beyond KPIs. It discusses the importance of fostering long-term relationships, acquiring referrals, and ensuring smooth transitions from sales to customer success. The conversation highlights the necessity of alignment among teams and the strategic shift towards effective outbound marketing to adapt in a rapidly changing environment.
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