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The Road to Success (w/ Tom Bilyeu) Pt. 1 - Sept. '22 | Ep 480

The Game with Alex Hormozi

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Holding the Frame

The key to sales is holding the frame, or having a clear agenda and controlling the conversation. "If you can sell in a way that clarifies the decision, my objective always when I teach sales ... is to get the person to decide," she says. She believes people don't decide for only three reasons: circumstances, other people, and then ultimately themselves.

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