The Commercial From The Black Lagoon: Horror in Advertising
Under the Influence with Terry O'Reilly
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The Liquid Death Movie Review
Liquid Death is a brand that uses horror to promote its aluminum cans. The company's founder says he would never insult Liquid Death fans by producing a straight sales message. In difficult times, horror has a resurgence and where audiences go, so go advertisers. But using horror in commercials comes with a lot of deadly pitfalls.
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