You've been lied to 😡 - Gym Launch will NOT solve all your business problems... And the reason that I create NEW/Updated Plays/Processes/Tests on a REGULAR basis... Success creates deficits. | Ep 72
The Game with Alex Hormozi
00:00
The Legacy Business Model
The Jim Lords group is willing to fail. And for us right now, we have the resources and the manpower like to spend my money or my time or my people's time that I'm paying for indirectly to test this stuff out for you. So everyone here, like we buy information through failure and failed attempts and man hours. Then we sell that information as a winning scratch off ticket that we already know works. That's all we do. We go find stuff that works. We try a whole bunch of times. We incur that big cost that no individual could incur. And then we sell that at a margin. That's it. That's how it works."
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