2min chapter

The Marketing Book Podcast cover image

410 The Customer Base Audit by Peter Fader

The Marketing Book Podcast

CHAPTER

Are You Keeping Your Stores Open?

A number of companies have realized that stores play a bigger role in the purchase and customer attraction than they realize. I've seen this a lot, especially with some of the digitally native direct-to-consumer retailers like Warby Parker or Benobos. And so it's just something that we should be looking for in lots of different ways.

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