The rock will probably make less money on Terra Mona than Reese Witherspoon did on Hello Sunshine. The level 10 game is content and I think you know what I've realized is content is really just a word for audience arbitrage. If I can create an audience of real humans who are bought into what we're doing then alongside them we can do just about anything. We can have like fun and experiment without having a ton of overhead together.

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