You Have to Value Yourself First, Right?

"You got to stand up for yourself and stand up for the people you care about," he says. "I see this all the time just in every facet of life of just people, good people that get taken advantage of because, you know, the people that lack integrity are the ones taking advantage of everyone else." The beef initiative is a collective effort by ranchers across the U.S., including M H K and C cattle to varsity ranch from Colorado's Poudre Valley.