How to Get Buy-in From Managers on Why UX Is Important

A lot of time you're going to be better off testing or tweaking, iterating. No one wants to buy a survey that's going to tell them their entire product is useless. Get out, talk to people, make a video and show it to managers. That was our favorite session at UXAlex with the Guerrilla Research Management. With Russ Onner. Yeah. And we actually did go out and just interview people and get videos and... I can link to the film yeah.