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Building the Data Culture
A lot of these and the themes kind of roll into what we've discussed or talked about or you've even asked about right now which is like how do you build the data culture, right? Like these are all pieces within here from different lenses that I think just allow us to turn these ideas over and over and over to create really solid outcomes. And then as you're doing it, don't forget about paid ethics, your customers won't, right? It's not a boilerplate thing that you can be like, okay here's the process and boom here's how all these people are going to align.