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Magic and Meaning in Branding
This chapter explores the synergy between branding and the themes of magic and wizardry, emphasizing the significance of generative ambiguity in fostering creativity within organizational frameworks. It highlights the need for leaders to navigate complexity, embrace ongoing engagement, and promote self-awareness among team members to drive meaningful change. The conversation also touches on the critical role of teachers and facilitators in simplifying complex ideas while nurturing a culture that supports personal and collective growth.