Creativity is one of the solutions moving forward, says 72 and sonne. "Now more than ever, we need more new possibilities," he adds. How else can a company use its skills to make the world a better place? The pair are working with surf writer foundation on brand citizenship practice.
Speaking with John Boiler, co-founder and CEO of the global ad agency 72andSunny.
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For more information about Future of StoryTelling, check out fost.org
The FoST podcast is a production of Future of Storytelling and Charts & Leisure.
Produced by Luke Gernert, Anna Hall, Jason Oberholtzer and Mike Rugnetta, with support from Camille De Beus, Shannon Fanuko, Anna Huff, Meghal Janardan, Weronika Jurkiewicz, Zoe Margolis and Megan Worman.
Edited by Garrett Crowe. Mix and music by Michael Simonelli.
Hosted by Charlie Melcher.