As we head into October and execute on Q4, we’re also setting our sights on 2025. In today’s episode, we’re talking about how we’re planning for the upcoming year - we discuss each of our approaches, the delineation of strategies versus tactics, delegating and communicating ownership to the team, knowing what to focus on and when to pivot and much more. We also touch on Q4 and review how Hexclad and Ridge’s sweepstakes have gone and how this plays into expectations for BFCM.
00:00 Introduction
18:47 Sweepstakes Performance and Learnings
26:48 Post-Sweepstakes Analysis and Future Strategies
28:43 The Impact of Sweepstakes on Conversion Rates
33:22 Upper Funnel Investment and Media Mix Modeling
35:31 Planning for 2025: Balancing Q4 Execution and Future Goals
40:41 The Importance of Strategy vs. Tactics in Business
52:06 Empowering Teams: Delegation and Accountability in Strategy
58:29 Understanding Competing Strategies in Business
01:01:14 Aligning Marketing and Finance for Success
01:04:30 Navigating Tactics and Strategies Effectively
01:07:51 Balancing Revenue Growth and Brand Equity
01:10:38 The Importance of Constraints in Strategy
01:12:56 Iterative Approaches to Strategy Execution
01:15:34 Communicating Strategies Clearly to Teams
01:18:54 Learning from Strategy Failures
01:21:47 Continuous Improvement and Efficiency in Operations
MOperators Hotline:
To be in with a chance to have your question answered on the show, click the link below to apply: https://forms.gle/1W7nKoNK5Zakm1Xv6
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
Powered by:
Motion.
https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads
Prescient AI.
https://www.prescientai.com/operators
Richpanel.
https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc
Haus.
http://Haus.io/operators
Subscribe to the 9 Operators Podcast here:
https://www.youtube.com/@Operators9
Sign up to the 9 Operators newsletter here: https://9operators.com/
