4min chapter

The Jon Gordon Podcast cover image

Jeb Blount | How to Get Better at Selling (Yourself, Ideas, and Solutions)

The Jon Gordon Podcast

CHAPTER

Selling People Things They Don't Need Is a Bad Way to Build a Business

Selzy Q: If you try to sell them something to benefit you, but not them, they're not going to trust you. He says that's a poor way to build a business because our job as a B2B sales representative is to land a new opportunity and then expand the relationship over time. "In my world, my job is to help people solve a problem," he says.

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