Brand Awareness - What Is It?

Marketing must focus on the consumer intent, and make content an adverte that match their intent as they move through the byar journey. We're not just like throwing up the brand, just sticking your brand name on the biggest thing that we can find. What we really want to do is make people fall in love with you. So a company that does really well with this is oral b. They don't just show you a logo of oral b, or show you a horse galloping through water with a tooth brush. Instead, they explain why their tooth brush heads are more effective. And then there's the response piece about providing some sort of response mechanism, allowing people to click