#377: Loyalty Program Principles for Success and the Role of Loyalty Program Communications.
Let's Talk Loyalty
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The Importance of Integrity in Branding
The level of integrity actually, you know, coming from the brand. You can't necessarily always monitor those communications with that kind of perspective all of the time unless it's something that's inherent in terms of what the objective of the program is fundamentally. Like to me, like I got into loyalty as,. you know, everyone listening's probably heard me say a hundred times, but I got into it with the priority program with O2 telecommunications and working there was a joy.
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