5min chapter

83 Weeks with Eric Bischoff cover image

Strictly Business with Eric Bischoff #27: AEW Collision, CM Punk, Seth Rollins in Marvel

83 Weeks with Eric Bischoff

CHAPTER

WWE's Acquisition of WWE and the Merger Into TKO Group

The Endeavour acquisition of WWE and the merger into the new publicly traded company name is going to officially be TKO group. Richard Dichu said he didn't want to put a brand on somebody's robe, walking to the ring. Do UFC fighters wear venom, apparel and project rock shoes? Yes, they do. Could WWE benefit from an apparel deal such as that or a shoe deal as such? Absolutely. We're not going to over commercialize it. But having wrestlers coming to the ring with logos all over them, like an ass car driver, would definitely take away from the character itself.

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