If you've got a working relationship that's been going for six years, in some ways, it's easier to have this conversation. If you're about to start working with somebody and they're like, okay, I've never done this before, but it can be a really powerful way to kind of kickstart a working relationship. And then with different types of relationships, you have a choice about how deep you want to go with this. That's a certain type of conversation.

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