Ep 274: Mini Katana: Karly McFarland on $100M in Email Sales and Why She Sold Her Agency and Turned to the Brand Side (C-Suite Mentor Preview)
DTC Podcast
Is There a Community in Your Email Marketing?
Isaac: If you can just have your audience's attention on topics that are around your business, you're going to be able to insert all sorts of organic things. The newsletter is really where we're taking a different approach, like bird dogs and we're not really strangers. And this community, which is just blows my mind. I don't know if Isaac also told you we have a discord community of about 20,000 people that was built only recently.
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