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BUA FIT Hits One Million Engagements in Support of Outdoor Fitness

StartUp Health NOW Podcast

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Is There a Lack of Innovation in Outdoor Fitness?

I really feel like it's been a gap in the industry. Is that just because no one owns the outdoors, so, you know, a big conglomerate can't profit offit as much. Firsty, it's really hard to make it work. An if you look at outdoor fitness compared tho indoor fitness, the out the environment, and outdoor fitness is changing all the time. We could do a class am at a roof top, and all of a sudden a couple of kids are coming along and disrupting it. Next thing there's a dog fight right beside it, the doto dok. The doors close in indoor fitness, and that's it. The experience is set. So

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