2min chapter

B2B Marketing with Dave Gerhardt cover image

#89: B2B Content Strategy, Driving Revenue Through Content, Why You Need Better Bottom of The Funnel Content (with Lashay Lewis, Founder, Authority Plug)

B2B Marketing with Dave Gerhardt

CHAPTER

How to Create Content Without Holding Multiple Interviews

If I was going to hire you to help my company, what's the stuff thatyou would ask for? Yeah, so a few things that I would ask for is one, specifically for the customer research. What were some of the largest deals closed in the last year? Are there any products or services that prospects often switch from? So I don't know, I probably have a list of maybe like 50 questions just as it relates to customer research and product research.

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