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The Giving Multiplier: Encouraging Split Donations
They discuss the creation of a website called giving multiplier that encourages people to make split donations to both personal favorite charities and highly effective charities. By offering a matching fund, they found that about 30% of people were willing to make split donations, creating a self-sustaining system. The website has raised $2.5 million over the last three years, with $1.5 million going to highly effective charities recommended by research organizations.