Defining the Face of the NBA

This chapter explores the criteria for becoming the 'face of the league' in the NBA, focusing on players like Jason Tatum, Zion Williamson, and Ja Morant. It contrasts their marketability and charisma with legendary icons such as Magic Johnson and Michael Jordan, examining how personal branding and team success contribute to an athlete's public perception. Additionally, the chapter sheds light on the cultural factors influencing players' images and the implications of their off-court choices.