Amazon Prime Days have been doubled to four, simply confirming just how this year really is different for the consumer economy. It is merely the latest to testify for highly unusual weakness. Along with a sharp drop in credit card usage, the historically unusual decline in weekly worker earnings show exactly why there are four Prime Days this year.
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NBC News Amazon extends Prime Day discounts to 4 days as retailers weigh tariffs and price increases
https://www.nbcnews.com/business/business-news/amazon-extends-prime-day-discounts-4-days-retailers-weigh-tariffs-pric-rcna217510
Bloomberg Amazon Sellers Curb Prime Day Discounts With Tariffs Taking Bite
https://www.bloomberg.com/news/articles/2025-07-08/amazon-sellers-curb-prime-day-discounts-with-tariffs-taking-bite
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