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Matan Bar, CEO/Co-Founder of Melio – Always Remember to Keep The Main Thing, The Main Thing

Fintech Leaders

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B2B Payments - How Did You Get Close to Your Future Customers?

Amelia, how did you get close to those future customers? So there's a story that we're really proud of at Media. We hired a person in Manhattan in New York that would basically manually do bookkeeping and accounting for 10 small businesses. The way it would work is over WhatsApp. The business owner would send us their invoice over WhatsApp, tell us when to pay, how to pay. Dafina would actually mail the paper check for the small business,. She update their accounting software for them, send them reports, but it was all manual.

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