Coolidge and Harding's Legacy

In 1921, Republican President Warren G. Harding entered the White House, ushering in a new era of conservative government. Harding was elected by Americans yearning for tradition and old-fashioned values. But they put in power one of the most scandal-ridden presidencies in American history.

Harding filled his administration with corrupt cronies who exploited their offices for personal gain. Americans were shocked as the details of Teapot Dome and other scandals came to light, even after Harding’s abrupt death brought his presidency to a premature end.

But no controversy could sustain Americans’ attention for long in a new era of mass consumerism. As the economy boomed, a bitter rivalry between the two carmaking giants, Ford and GM, brought the power of advertising and marketing to new heights.

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