2min chapter

Idea to Startup cover image

The Counterintuitive Way To Get Your First Customers

Idea to Startup

CHAPTER

Introduction

Find your lobster was the dating app I built back in 2011. It looked a lot like Tinder or Hinge, but was nearly a year before either. As hard as it might be to remember now, Stigma around dating sites in 2011 was crippling. Nearly every investor I pitched in 2011 told me that no good looking people in their 20s will ever use a dating app.

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