Rehabilitating Porsche | Stalled | 2
Business Movers
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Negotiating the Future: Porsche's Renaissance
Set against a post-war backdrop, this chapter highlights the pivotal discussions between Ferry Porsche and Heinrich Nordhoff as they negotiate a new business agreement to secure the legacy of the Porsche brand. Their agreement not only pays homage to Ferdinand Porsche's contributions but also sets the stage for the company's transformation and growth after his passing.
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