There is an enormous amount of negative perception of Silicon Valley and frankly, a lot of disdain for VCs and prognosticating technologists. Same with search, by the way, where Google was probably 20 to the scene excite like us. But I think if we want to maintain reputational capital through this cycle, because government will get involved much faster in this cycle,. It's important to just be methodical and thoughtful, iterate experiment but it's too early to call it.