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Sven Smit - Strategy Beyond the Hockey Stick

The Innovation Show

CHAPTER

The Importance of Measurement in Digital Transformation

The average company that goes from the middle to the top actually does take a dip. Once you're at the top, it's possible to stay there with high ROIC and low growth is actually not possible to staying there with decliningROIC. This whole fallacy of tradeoff between growth and profitability doesn't exist. To actually be in the top, you need to outperform on both.

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