Slavoj Žižek: When is a shark not a shark?
Decoding the Gurus
Exploring Consumerism and Ideologies in Brand Management
The chapter delves into the speaker's thoughts on consumerism and the emotional appeals used by brands, highlighting examples like Coca-Cola and Starbucks. It discusses the intertwining of consumerism with ideologies, greenwashing in marketing, and the challenge to perceptions of prestige associated with products. The conversation also delves into corporate whitewashing and the abstract coexistence of multiple ideologies.
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