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Take-Two: Play & the Quest for Lasting Value (Strauss Zelnick, Moritz Baier-Lentz, Hemal Thaker)

Game Theory

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Navigating Success in Gaming: Take-Two's Journey

This chapter explores the evolution and achievements of Take-Two Interactive, focusing on their strategic approach to high-quality entertainment in the gaming industry. It emphasizes the importance of creativity, sound acquisitions, and a strong organizational culture in driving financial growth while navigating early challenges. Additionally, the chapter highlights the company's innovative strategies in game development and customer engagement, showcasing significant milestones like the acquisition of Zynga.

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