6min chapter

Business Lunch cover image

Why Starbucks is Ditching Discounts for Premium Drinks

Business Lunch

CHAPTER

Reinventing Business: The Clarity Compass

This chapter explores the challenges businesses encounter during reinvention, emphasizing the significance of a clear company purpose and brand integrity. It introduces the concept of a 'clarity compass' to aid strategic decision-making and discusses potential future trends for a prominent coffee brand.

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